B. Bottega di Pasta it’s an artisanal laboratory in the center of Bassano del Grappa. It was born in the 80′ by Effa’s will, mitological figure, bigoli and tagliatelle lover. Today the new owners want to keep on with the tradition of a high-quality artisanal product but adjust it to a new audience. That’s why a more contemporary and recognizable rebranding was needed.
We worked, concurrently with the renovation of the space, on the new logo, in-store and online branding, and on the packaging, which is versatile for an always different offer.
The B of the logo reminds a lasagna, friendly and soft because pasta is something that unites, that makes everyone agree, a pleasure to share with family and friends…pasta is happiness!
The color palette is directly derived from the colors of the products that are produced in the laboratory, to have a coherent feel and a tone-on-tone effect.
