Della Regina

We designed the packaging and logo for Della Regina, a Venetian seafood brand. We designed a Venetian Queen in the style of a playing card with a “ferro da gondola” in her hand, a typical symbol of Venice. We wanted to do something different from the traditional seafood packaging, and we wanted something minimal to emphasize the quality of the product. So we decided for on geometrical illustrations and simple typography using only a few colors.